当前位置：新闻动态
Hapag-Lloyd aims for 'quality, selective global growth and profitability'
来源： 编辑：编辑部 发布：2018/11/26 11:18:04
HAPAG-LLOYD plans to focus on significantly improving the quality of its container shipping services for customers, selective global growth and becoming profitable throughout the cycle, according to its Strategy 2023 that promises to deliver value and make the company stand out from the competition.
The company said that further consolidation among the largest players in the container shipping industry is less attractive than it has been in recent years as a result of falling incremental scale benefits. Consequently, the carrier believes the industry has come to a turning point, reported American Shipper.
"Size is not the name of the game anymore but customer orientation. It is obvious that customers expect more reliable supply chains, so our industry needs to change and invest more. At the same time we know that people are prepared to pay for value," said Hapag-Lloyd CEO Rolf Habben Jansen.
"Going forward, delivering value to get the most attractive cargo on board is at the heart of our new Strategy 2023. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors," he said.
Hapag-Lloyd said Strategy 2023 is based on key cost initiatives focused on network optimisation, terminal partnering and further improvements in procurement and container steering. Furthermore, optimised revenue management will be designed to ensure that the most attractive cargo gets on board.
"At the core of the new strategy is an enhanced differentiation by offering unrivalled levels of reliability and service quality," the company announcement said. "Hapag-Lloyd is making changes to its structures, systems, processes and operations and focusing single-mindedly on delivering customers a better and more efficient experience in their supply chains.
"At the same time, additional improvements aim to turn Hapag-Lloyd into a more agile, dynamic and analytically driven organisation. More investments in digitalisation and automation will be made to further exploit digital excellence. One example is to increase the share of the online business via the web channel to 15 per cent of Hapag-Lloyd's overall volume by 2023."
The carrier said financial targets by 2023 will focus on delivering a return on invested capital that is higher than the weighted average cost of capital. "This implies an EBITDA margin of approximately 12 per cent," the company said.
A cost management programme with a savings run-rate target of US$350 million to $400 million also has been launched to ensure a competitive cost position is maintained after implementing the initiatives outlined in the strategy.
The company said that further consolidation among the largest players in the container shipping industry is less attractive than it has been in recent years as a result of falling incremental scale benefits. Consequently, the carrier believes the industry has come to a turning point, reported American Shipper.
"Size is not the name of the game anymore but customer orientation. It is obvious that customers expect more reliable supply chains, so our industry needs to change and invest more. At the same time we know that people are prepared to pay for value," said Hapag-Lloyd CEO Rolf Habben Jansen.
"Going forward, delivering value to get the most attractive cargo on board is at the heart of our new Strategy 2023. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors," he said.
Hapag-Lloyd said Strategy 2023 is based on key cost initiatives focused on network optimisation, terminal partnering and further improvements in procurement and container steering. Furthermore, optimised revenue management will be designed to ensure that the most attractive cargo gets on board.
"At the core of the new strategy is an enhanced differentiation by offering unrivalled levels of reliability and service quality," the company announcement said. "Hapag-Lloyd is making changes to its structures, systems, processes and operations and focusing single-mindedly on delivering customers a better and more efficient experience in their supply chains.
"At the same time, additional improvements aim to turn Hapag-Lloyd into a more agile, dynamic and analytically driven organisation. More investments in digitalisation and automation will be made to further exploit digital excellence. One example is to increase the share of the online business via the web channel to 15 per cent of Hapag-Lloyd's overall volume by 2023."
The carrier said financial targets by 2023 will focus on delivering a return on invested capital that is higher than the weighted average cost of capital. "This implies an EBITDA margin of approximately 12 per cent," the company said.
A cost management programme with a savings run-rate target of US$350 million to $400 million also has been launched to ensure a competitive cost position is maintained after implementing the initiatives outlined in the strategy.