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Shipping industry weighs value of technology in operations
来源： 编辑：编辑部 发布：2018/03/26 10:47:04
SPEAKERS at the World Cargo Symposium in Dallas have been discussing the effect of digitisation withExpeditors chief strategist Phil Coughlin urging the industry to collaborate on an integrated cloud platform. Mr Coughlin said this would help digital forwarders and established forwarders to be more agile and cooperate with each other more to achieve shared benefits.
"We wind up pursuing technology, thinking it does A-Z, when it actually only does A-D," he said. "We need to avoid the hype and understand what the technology can really do. Blockchain is an interesting and valid technology, but it's at the peak of its hype. You have to work out how it will work, not chase it.
"The basis should be an innovation ecosystem, strategic partnerships. And you've got to find technology that works in a beneficial way; you've got to extract value."
American Airlines Cargo head of global operations David Vance also noted the continuing evolution of technology, London's Loadstar reported.
"You could do a lot with warehouses - there are robotics and autonomous vehicles - a place like the air cargo terminal in Hong Kong [Hactl] works perfectly," said Mr Vance.
Executives from Swiss World Cargo, which still receives about 30 per cent of its booking requests via email, said: "We have to look at how to handle the emails. Can we convert these unstructured emails into a booking? Those are the sorts of things we are talking about. You have to let the tools work for you, not you work for the tools."
"We wind up pursuing technology, thinking it does A-Z, when it actually only does A-D," he said. "We need to avoid the hype and understand what the technology can really do. Blockchain is an interesting and valid technology, but it's at the peak of its hype. You have to work out how it will work, not chase it.
"The basis should be an innovation ecosystem, strategic partnerships. And you've got to find technology that works in a beneficial way; you've got to extract value."
American Airlines Cargo head of global operations David Vance also noted the continuing evolution of technology, London's Loadstar reported.
"You could do a lot with warehouses - there are robotics and autonomous vehicles - a place like the air cargo terminal in Hong Kong [Hactl] works perfectly," said Mr Vance.
Executives from Swiss World Cargo, which still receives about 30 per cent of its booking requests via email, said: "We have to look at how to handle the emails. Can we convert these unstructured emails into a booking? Those are the sorts of things we are talking about. You have to let the tools work for you, not you work for the tools."