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JD.com begins 'largest ever sales promotion' in history
来源：shippingazette 编辑：编辑部 发布：2023/03/15 16:23:25
BEIJING e-commerce giant JD.com has started a multibillion yuan price war amid rising competition with peers including Alibaba Group Holding and PDD Holdings, reports Hong Kong's South China Morning Post.
The company has described the CNY10 billion (US$1.4 billion) subsidy campaign as "its largest sales promotion event in history", covering a wide selection of items, such as iPhones, earphones and air conditioners, as well as groceries like milk.
For example, an 128G iPhone 13 is being sold for CNY4,649 on its Apple-authorised store, compared to an original price of CNY5,399.
For certain products, JD.com is even offering double compensation to consumers if they can find the same product at a lower price on competitor sites Pinduoduo, the budget shopping platform owned by PDD, and Alibaba's e-commerce platform Tmall, both of which have also launched March 8 campaigns.
The company has described the CNY10 billion (US$1.4 billion) subsidy campaign as "its largest sales promotion event in history", covering a wide selection of items, such as iPhones, earphones and air conditioners, as well as groceries like milk.
For example, an 128G iPhone 13 is being sold for CNY4,649 on its Apple-authorised store, compared to an original price of CNY5,399.
For certain products, JD.com is even offering double compensation to consumers if they can find the same product at a lower price on competitor sites Pinduoduo, the budget shopping platform owned by PDD, and Alibaba's e-commerce platform Tmall, both of which have also launched March 8 campaigns.