当前位置：新闻动态
Popeyes renews China push to do battle with KFC and McDonald's
来源：shippingazette 编辑：编辑部 发布：2023/08/30 16:56:27
THE American fried chicken chain Popeyes is making a renewed push in China with plans to open 1,700 outlets across the mainland in the coming decade, as it takes on KFC and McDonald's, reports Hong Kong's South China Morning Post.
The aggressive growth strategy comes after a sister company with a strong mainland team and well-honed store development platform became the exclusive operator of the Louisiana-based restaurant brand.
It also demonstrates the growing desire of global fast food companies to grab a slice of the gigantic Chinese consumer market after the country emerged from its stifling Covid restrictions.
"China remains a very important market for the brand to expand its presence," said Popeyes China general manager Jason Ge. "We hope to connect people with the same interest in our outlets. We hope our customers will be impressed by our food, decor and music."
The aggressive growth strategy comes after a sister company with a strong mainland team and well-honed store development platform became the exclusive operator of the Louisiana-based restaurant brand.
It also demonstrates the growing desire of global fast food companies to grab a slice of the gigantic Chinese consumer market after the country emerged from its stifling Covid restrictions.
"China remains a very important market for the brand to expand its presence," said Popeyes China general manager Jason Ge. "We hope to connect people with the same interest in our outlets. We hope our customers will be impressed by our food, decor and music."