当前位置:新闻动态
Awery backs digital shift for Southeast Asia's SMEs
来源:www.shippingazette.com 编辑:编辑部 发布:2025/11/06 09:51:53
Awery Aviation Software is helping small and mid-sized air cargo operators in Southeast Asia modernise through modular digital adoption, reports London's Air Cargo Week.
The company's approach allows SMEs to integrate AI-driven tools without costly system overhauls. By linking legacy processes to smart platforms like CargoBooking, Awery enables real-time visibility and operational efficiency.
Phaedra den Hertog of Awery said customer feedback drives tool development, allowing solutions to evolve without disrupting operations. She noted that many SMEs rely on fragmented systems and cannot afford full-scale upgrades.
Awery's modular platform lets companies start with essential features and expand gradually. This flexibility is gaining traction among regional players facing tight margins and limited capital.
Malaysian GSA Menteiz Aviation has adopted CargoBooking across its operations and forwarding partners, improving workflow and visibility. The partnership has since expanded to include accounting integrations and supported Menteiz's entry into India.
With manufacturing shifting from China to Vietnam, Malaysia and Thailand, and e-commerce driving demand for speed and transparency, Awery expects digital adoption in the region to accelerate. The company aims to provide the infrastructure needed to support this growth.