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YCH Group signs MoU with Sasseur Group to enhance customer services
来源： 编辑：编辑部 发布：2018/11/14 15:03:10
SINGAPORE-HEADQUARTERED supply chain management and logistics services provider, YCH Group, has signed a memorandum of understanding (MoU) with Sasseur Group to improve the shopping experience for customers at the operator's premium outlet malls across China.
The agreement paves the way for the partners to explore areas of collaboration in optimisation and integration of warehousing and distribution, intelligent distribution solutions, data analytics and strategic marketing for customers at all Sasseur outlet malls.
Under the MoU, YCH will offer its proprietary omnichannel platforms, including membership service, finance, big data technology and smart technology to collaborate with the Sasseur Group.
Building on their complementary strengths, the companies will offer warehousing and distribution networks to the merchants in Sasseur Group's outlet malls, with the objective of building an intelligent distribution system leveraging big data.
"With our unique supply chain and data analytics capabilities, Sasseur Group will be able to create a seamless and rich customer experience across all active channels and touchpoints, whether the customers are in the physical retail store or browsing via their smartphones," said YCH Group executive chairman Dr Robert Yap.
"Our aim is to create a shopping experience that is unique, cohesive and enjoyable for our customers. Ultimately, this will attract more customers and better sales performance at our outlet malls," added Sasseur Group chairman Xu Rongcan.
The agreement paves the way for the partners to explore areas of collaboration in optimisation and integration of warehousing and distribution, intelligent distribution solutions, data analytics and strategic marketing for customers at all Sasseur outlet malls.
Under the MoU, YCH will offer its proprietary omnichannel platforms, including membership service, finance, big data technology and smart technology to collaborate with the Sasseur Group.
Building on their complementary strengths, the companies will offer warehousing and distribution networks to the merchants in Sasseur Group's outlet malls, with the objective of building an intelligent distribution system leveraging big data.
"With our unique supply chain and data analytics capabilities, Sasseur Group will be able to create a seamless and rich customer experience across all active channels and touchpoints, whether the customers are in the physical retail store or browsing via their smartphones," said YCH Group executive chairman Dr Robert Yap.
"Our aim is to create a shopping experience that is unique, cohesive and enjoyable for our customers. Ultimately, this will attract more customers and better sales performance at our outlet malls," added Sasseur Group chairman Xu Rongcan.